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[Ŭ¸¯ÀÌ»ç¶÷] (278) Hye-Ja Cho, who travels Europe thousand times for fashion business (2)
2006/06/07 00:00
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[Ŭ¸¯ÀÌ»ç¶÷] (278) Hye-Ja Cho, who travels Europe thousand times for fashion business (2)
[Click this person] (278) Hye-Ja Cho, who travels Europe thousand times for fashion business (2)
Hye-Ja Cho(45) who has strong pride that she leads fashion market for women. Her life has been challenged.
She entered Chung-Ang Graduate School of Industrial Management over 40 years old and got a master degree(major in internet business) after making every endeavor in the last February with the thesis, " Studying of the improvement of the distribution structure for industry of the imported clothes.
She has been living creatively pioneering a new road rather than taking a easy course that people had already made and her choice like that delivers a certain power.
Although she could take the easy course, she chose to accept difficult direction instead of the simple life.
That she is doing now shows that kind of her hard choice. Although her major was the science of nursing, she changed her way of life extraordinarily to wear
business and her directions to wear business is going smoothly.
She opened the store in the first floor of the department(Happy World, Seoul, Mok-dong) that was core distribution channel for small and medium enterprises under the name of Euro Fashion-London, Paris, Milan developing particular distribution channel that she selected high-quality fashion wear of Europe and imported by herself. Her imported, high-priced high-quality wear is been selling under inexpensive prices to many customers.
She was born in Chul-won in Gangwon-do and studied in the many cities because her father was a pastor moved to here and there. She graduated Chung-do middle school, Dae-gu Sin-myung high school and Gye-myung university.
Although her major was the science of nursing, she preferred to be a stewardess and studied subjects related to be a stewardess. Since then, she wanted to travel many foreign countries.
She who was interested in coordinating clothes in the university days thinks she made her dream doing her current job.
When she tried to be a stewardess, she met a husband. Her husband is a pilot of Korean Air Lines. After she graduated a university, she worked in a hospital of a university for 1 year as a nurse.
She could not make her dream to be a stewardess as she got a job in the hospital, instead of that she travelled many countries with her husband, a pilot.
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She started to travel foreign countries like that, but now she goes to London, Paris, Rome, Milan, Bangkok, and New delhi almost every month in order to get information related to her thesis and business.
She has studied English a lot to be a stewardess since she was a high school student and that she studied English then helps her now to run her business.
She who had much passion for learning started to study theology at old age. Although she thought to have the strong belief in God due to her father, a pastor, that thought was not related to studying theology.
While she had just the thought about theology, she took a job as a manager of "Saeropge hasoseo¡° program of Christian broadcasting and she came in contact with many confessions of people who lived with the strong belief in God although they were under severe adversities. And she met God.
She started to study theology at theological seminary after she enrolled as a junior and graduated the school after she saw many people who overcame their difficulties with only faith in God. She started to be interested in knowing God sincerely due to their testimonies.
Consulting for her customers was just marketing. As she consulted her customers' life genuinely, her endeavor like that was connected to her business.
Although she studied theology, she was more interested in doing business. After she saw that the president of theological seminary did internet business greatly, she went to the U.S.A for language program and could increase sense of insight for business.
She wanted to study more in the U.S.A, but she could not do due to many circumstances. After that, she joined internet business major of Chung-Ang graduate school and graduated the school this year.
While she was studying in the school, she tried to find a certain business to fit with her aptitude. She started to be familiar with business and sense of fashion as she traveled many countries having special interesting to fashion.
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She started fashion business without any special knowledge. She just paid attention to fashion industry continuously to use for her business later. Her continuity like this helped her to build human network of wear business in domestic and foreign country.
It was not easy for her to study at old age, but she asked to help frankly whenever she had some problems and other people tried to solve her difficult matter in earnest.
Professors and senior people helped her in Korean and she was lucky to meet people who were willing to assist her easily in foreign countries. At that time,
she thought it happened accidently. Now she think those kinds of happenings were the power of religion.
The woman who did not have any fear. Not speak of that she does not have any anxieties, she is rather bold. She traveled many famous cities well-known for fashion wear such as London, Milan, Paris like visiting neighbors without any specific information
After she arrived at the airport, we visited the information center to ask a map and she searched a store that she wanted to find like a adventurer. That endeavor which she pioneered distribution channel and developed it became driving force for her business.
She has a lot of business network in many countries due to her effort and search depended on walking.
When she visited Milan, the city had flood. She could not even walk due to heavy rain so she decided to go to "Doo-O-Mo" catholic church in order to not only avoid rain but also tour and went to mass in the night.
"Doo-O-Mo" catholic church that she went with loneliness as a stranger.
While she said mass, suddenly she burst into tears with some hot feeling in her mind and loneliness disappeared
God hugged a stranger softly who had deep loneliness. She was interesting in Catholicism since then. She experienced lively God stayed in Rome that she thought just relic of the past.
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She who paved the road for business with deep loneliness became a fashion business specialist as she came back to Korea after finishing her job in Europe within a week. That kind of job was taken over two weeks.
At the beginning days, although she stayed at inexpensive hotel and a private house to save money, now she can stay at any hotels that she wants. She tried to satisfy customers as she supplies her products to them rapidly by using the fastest transportation after she buys the most needful products within the fastest time.
So, she doesn't have any stock. One of the problems of fashion business is how handle the stock. That she doesn't have any stock means her buying power and eyes for selecting products are excellent.
Over 50 percent of the products that she selects by herself in foreign countries is sold within two or three weeks.
Her outstanding know-how is to grasp fashion trend exactly like a fisher who finds fishes easily. Most of the products that she purchases are sold within one month.
She has excellent eyes to select wear to coordinate even though the other people can't find the wear.
She has a special ability to coordinates the wear that she buys in different countries whenever she finds during her business travel. That is so-called multi brand total coordination. Her special know-how and a sense of fashion that she accumulated for a long time through experience and effort play an important role in her business.
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For example, she catches the eyes of domestic women as total women coordination shop that displays accessories of New delhi, jewel or shoes of Bangkok, fashion ornaments of Tokyo, and Paris' cosmetics and perfume that women like.
Her business has been gone well at any time. She overcame very severe economical situation when Korea had foreign exchange crisis. She feel pride by herself as she studied, travelled, and done what she wanted with her own money.
Her dream came true and she studied at late age with her own money that she earned by herself. She achieved the things that she wanted to do by herself.
She made every decisions by herself without other people's direction and interference.
If she had done the things due to other people's proposal, she would not have achieved what she wanted whenever she felt fail. She enjoyed any difficulties because she chose the things by herself and that she started studying at late age was very good to her. She could endure her difficulties and suffering as she chose the fashion business.
She could find her real aptitude in fashion business. She says that she is very happy to find the job that matches her aptitude at late age even though the job is very difficult.
Sometimes young women tells her that they can not fertilize their talents. Whenever she meets those kinds of them, she feels pride that she is doing what she likes.
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Although other people think that she lives through various hardships, she doesn't think like that. She goes to abroad to select clothes every month, delivers them, displays them, and sells them by herself without any other people's assistance. She is capable of handling the job that should be taken by three or four people by herself. In spite of that the job is very hard, the reason why she is always happy is that the job is what she like.
Although she is doing what she wants and likes happily, sometimes she feels lonely because she does not have enough time to have good relationship with other people or to enjoy any hobbies as she focuses on her business. Once in a while, she feels losing one side of her parts that she likes instead of getting the other side of her parts that she likes.
Unexpectedly, when that kind of thought comes into her mind, she feels lonely having questions that why she lives and what she lives for. So she goes to abroad without any purpose, but when she arrives in the country, her trip is connected with business without intention.
Therefore, her nature is not supposed to be changed. She says that trip is business, studying is business, and business is business.
When a person who does not know about her asks why and for what she goes to abroad so often and that her trip is for business or for just trip or for studying, she answers that her trip is for all of them exactly. Truly, she is doing three jobs.
While she is travelling many countries, she does business, searches for global trend and style, studies future direction and prospect. After finishing her business, she has her own time only for herself for one or two days.
She finishes such three things as trip, business, and studying at once when she goes abroad. This is just like killing three birds with one stone. So she is happy.
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Other people don't feel any interesting if they do only one among business, travelling, and studying, but she enjoyed doing three things at once.
So a person who knows her very well says that she is the happiest woman in the world. Usually, it is very hard for a person to trip Europe even if it is just one time, however, she travels whenever and wherever she wants gaining three birds with one stone. Therefore, she agrees that she is the happiest woman in the world.
Her daughter who enjoys travelling because she resembles her mother sent a post card writing her mother was the happiest woman in the world while she was travelling foreign countries as a backpacker. One of her wishes is to travel all over the world and so does her daughter. She and her daughter seem to be exactly one person.
Although she does whatever she can do in order to please customers for selling her products, when she finds the customers who buy her clothes have empty mind,
she feels again that she who works what she wants is the happiest woman in the world.
Hye-Ja Cho, fashion business specialist who enjoys managing as many as three things that other people can not do even one thing easily.
She seems to have strong pride that she leads fashion of women in Korea as she connects European leading fashion trend and business travelling foreign countries as many as she wants.
*
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August 19, 2003. 07:45
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